Omnia started as a principal investment company, based in Palo Alto, CA, looking for turnaround opportunities in developed and emerging markets. In its 2006 maiden investment, Omnia engineered the turnaround of Steelwedge Software, an undervalued Silicon Valley company advancing cloud-based supply-chain management solutions. Four years later, the company's revenue had grown six-fold and Omnia successfully sold Steelwedge at a significant multiple of capital invested. In the same year, alongside with other members of his family, Mr. Zarroug invested in Financial Investment Bank, Plc, a listed investment bank in Africa, which was in need of fresh capital and a sound turnaround strategy. Omnia successfully oversaw the turnaround, hiring new management and repositioning the company as an asset management company. During the 2007-2012 period, Omnia further invested in and incubated a number of new ventures, including Visualbeam, a IT outsourcing company in India, Valmar, an agri-commodities business in France, University Mission Medical Center, a weight loss clinic in Palo Alto founded by a leading doctor from Stanford University, in addition to other real estate development ventures in California.


In 2010, Omnia expanded its presence in Abu Dhabi by incorporating Omnia Investments and Companies Representation, Est, with a view to enhance its ability to sponsor and represent international businesses in the UAE and the GCC and incubate local companies and projects. Our focus has also expanded from East-West cross-border transactions to "South-South" opportunities, between emerging market countries. In particular, we are currently looking at what Asian and Latin American corporate leaders can offer emerging companies in Africa and the Middle East.